After participating in this programme, you will be able to better support the development and implementation of your company’s OTC business strategy towards the end consumers:
During the programme you will:
The MCE “Fundamentals of Consumer Self Health Care and Communications” is a hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.
To guide you through the main issues and factors you need to know and to consider when you will build and implement a Consumer Health business:
I. Global trends in Consumer Health
II. Consumer Marketing, a holistic approach
The elements of the new marketing way
III. From Planning to Action