After participating in this programme, you will be able to better support the development and implementation of your company’s OTC business strategy towards the end consumers:
During the programme you will:
The MCE “Fundamentals of Consumer Self Health Care and Communications” is a hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.
Programme Outline:
To guide you through the main issues and factors you need to know and to consider when you will build and implement a Consumer Health business:
I. Global trends in Consumer Health
II. Consumer Marketing, a holistic approach
The elements of the new marketing way
Must Haves
III. From Planning to Action
Case study