Management Centre Europe (MCE)

Mini MBA (Online)

Par Management Centre Europe (MCE)

Objectifs

After participating in the Mini MBA programme, you will grow your management skills & competencies and be able to:

  • Understand how a company really works with a multi-functional overview of business and key leadership competences necessary for success
  • Develop strategic thinking, planning and execution skills at a divisional or functional level, using the right tools and frameworks
  • Influence, enable and deliver wider organizational strategies
  • Make better business decisions and improve your contribution to the business
  • Be able to analyse the business environment and translate changes into competitive strategies for sustainable growth
  • Support strategic goals from top management and be able to translate them for your area and implement them more efficiently
  • Better implement strategy through the people in your team and different departments with new leadership skills
  • Sharpen your business and collaboration skills by actively working in teams on a business simulation

During the programme you will:

  • Network and learn from a diverse group of peers from different functions, industries and countries
  • Develop a personal action plan to implement back at work
  • Learn and practise using real-world examples over 6 interactive days

Programme

MCE's Mini MBA (Online) is an intensive, hands-on and practical programme. You practice what you learn over 12 modules. The programme uses a powerful “Business Simulation” throughout the 2 weeks. The simulation covers 5 years in a company and the objective is to maximize profitability and ROCE over the strategic 5-year period. Investment decisions have to be made to manage growth and build competitive advantage. Teams of 3 to 4 people work throughout the programme and the simulation is synchronized with the daily class room subjects. It gets progressively complex during the week, as the teams have to consider multiple variables to manage the short and the long term goals. Teams receive immediate feedback. The objective is to understand the real factors which impact business decisions and to practice, practice, practice what you learn during the week.
Remember you will need to take your laptop with you to the programme and also be prepared for an intensive management workout!

During the programme, you will focus on the following 5 key areas:

Leadership Development– key competences, building self awareness, leading others and the organization through change. This also includes self profiling, daily reflection and feedback from the facilitators and peers to develop emotional intelligence
Strategy – building a strategy (the changing world and its impact, internal analysis, differentiation etc), and strategy execution (organizational and individual)
Finance – the fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making
Marketing & Sales – knowing the customer (needs and segmentation) and achieving success with the customer (targeting, Customer Value Proposition, sales etc)
Supply Chain– its importance in delivering the Customer Value Proposition

Programme Outline:
A Business Simulation will be used throughout the 6 days and will cover activities of five financial reporting years.
You will work in teams of 3 to 4 people and your objective will be to maximise profitability and ROCE over the strategic 5 year period.

TOPIC 1: Leadership
Key leadership competences, self profiling, reflection and feedback from facilitator and peers.

  • Competency framework and organizational success
  • Leadership Characteristics
  • Emotional intelligence and personal insights discovery
  • Leadership & Management
  • Business Simulation: Building Business Awareness

TOPIC 2: Strategy & Marketing
Building and Executing Strategy—Learn the fundamentals of marketing and sales that underpin business success.

  • Strategy roadmap & Competitive strategy
  • Innovation
  • Customer centricity
  • Marketing & Sales – Essential Principles
  • Business Simulation: Strategic thinking & Framing

TOPIC 3: Marketing, Supply Chain & Business Models

  • Market segmentation, targeting and positioning
  • Marketing mix and branding
  • Business models
  • Financial Statements – Profit & Loss Statement (P&L)
  • Business Simulation: Finance & Strategy Implementation

Topic 4: Financial Statements & Analysis Investment Appraisal

  • Financial Statements – Balance Sheet
  • Financial Statements – Cash Flow
  • Financial Ratios
  • Investment Appraisal Principles
  • Investment Appraisal – Practice
  • Business Simulation: Finance (continued) & Competitive Position

TOPIC 5: Strategy Execution & Consolidation

  • Finalization of the Business Simulation
  • Strategy Execution
  • Phoenix Case Study
  • Leading Change (Change Management)
  • Wrap up (incl. Simulation winners)
  • Action plan and closing