Management Centre Europe (MCE)

Engaging with Purpose and Profit: Getting your people to own the corporate goals and strategy

Par Management Centre Europe (MCE)

Objectifs

After taking this programme, you will be more able to:

  • Improve the actionability of your company’s existing statement of purpose, or work with your leadership team colleagues to craft one from scratch.
  • Describe how your company’s high-level purpose affects the actions and behaviours of every individual department, function and employee.
  • Develop a roadmap to change the processes, measurements and systems that stand in the way of your people’s ability to ‘profitably live the purpose’.
  • Implement a movement for change that makes the people in your organisation willing, skilled and able to embrace your (renewed) statement of purpose
  • Measure the degree in which your purpose influences and motivates behaviour and continuously improve implementation.

Programme

This 4-session programme is highly interactive. It introduces a practical framework for action which you will learn by applying it to your own organisation.

SESSION 1

Purpose and business

  • No one gets out of bed to move a KPI: The importance of purpose to employee engagement.
  • Best and worst practices in purpose-driven employee engagement.
  • Why many purpose statements remain words without action.

The purpose canvas – PART 1

  • Connecting purpose – profit & (employee) passion
  • CASE: The Insurance Company – from scoring to caring.
  • Application: Applying the purpose canvas to your business.

SESSION 2

The purpose canvas – PART 2

  • Group discussion: The purpose canvas work and insights
  • Getting started: The right way to put purpose on the leadership agenda
  • (Re-)building a purpose statement as a cross-functional team

From statement to action – PART 1

  • Connecting the general company purpose to the job of every employee.
  • Ensuring that every team is willing, skilled and able to make the company purpose, their own
  • Application: Connect your purpose canvas to one or more departments in your company

SESSION 3

From statement to action – PART 2

  • Group discussion: Individual departments and the purpose canvas
  • Workshop designs to let employees self-discover the job’s purpose (rather than telling them)
  • On governance: how to introduce your purpose to the organisation

Purpose driven transformation – PART 1

  • How transformations really work. A conversation about preferential attachment, exponentiality, social dynamics and risk of a burning platform.
  • The transformation canvas: building a movement for change
  • Application: Prototype a first transformation canvas for your business.

SESSION 4

Purpose driven transformation – PART 2

  • Group discussion on individual transformation canvases
  • Measuring the impact of your purpose efforts on engagement, motivation, working style, …
  • Helping leadership teams to deal with practical purpose-profit disconnects.
  • You will get it wrong: building a mindset for experimentation & improvement.

Implementing your purpose engagement plan

  • Doing a purpose scan in your business
  • Create a roadmap for purpose-based engagement (or transformation)
  • Position HR as the business partner for engagement through purpose

PRE AND POST SELF-ASSESSMENT

To truly tailor your experience and ensure you’ll get maximum value of any new insights, the programme’s content will be reinforced with two self-assessments:

  • Before the first programme session, you’ll evaluate how your business lives its purpose today.
  • At the end of the programme, you’ll describe how you would like your company to operate in the future.

Combined with the contents of the programme, these two measurements give you a first starting point to measurably improve the impact of your corporate purpose on your employee engagement.

OPTIONAL SUPPORT

  • For those interested, two optional implementation reviews can be organised to discuss progress and longer-term achievements (which can be part of a third measurement which compares your desired future with your current reality).
  • MCE experts can provide personalised coaching to help you apply the insights and frameworks from the programme in your business.
  • A customised version of the programme can be delivered to inspire your HR teams or help them engage your people with the purpose of your business.
  • In case you want truly in-depth support, our specialists and trusted partners are available to provide hands-on assistance in bringing your company purpose to life.